Media Kit

About Island Kitty

Island Kitty Company makes the world's lightest, cleanest, and most sustainable cat litter — a 100% coconut-based alternative to traditional clay. We set out to eliminate billions of pounds of clay litter strip-mining and landfill waste by creating a litter that performs better and that cats actually prefer.

Our mission

To create a cat litter that's as kind to cats as it is to the planet — lightweight, low-waste, and completely natural. Every bag of Island Kitty keeps more clay out of landfills and more happy cats purring at home. Our goal is to eliminate one billion pounds of clay litter waste every year.

What makes us different

• Sustainable, natural, and biodegradable — unlike clay or silica litters
• Not strip-mined — unlike clay
• Naturally clumping — unlike silica
• Light as meow — under three pounds per bag, 90% lighter than clay
• Zero dust, low tracking, naturally odor-blocking

Press inquiries

For interview requests, product samples, or general press questions, contact press@islandkitty.com.

Brand assets

Logos, product imagery, lifestyle photography, and our brand style guide are available on request. Email press@islandkitty.com with the project details and we'll send the assets you need.

Quick facts

• Founded: 2024
• Headquartered: [City, State]
• Product: 100% natural coconut-husk cat litter
• Bag weight: under 3 lbs (90% lighter than equivalent clay)
• Coverage: one bag lasts one cat approximately one month